Taylor Wessing
The Ruler“Global law firm that serves the world's most innovative people and businesses”
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Taylor Wessing anchors on a muted Purple (#746c89) as their primary brand signal, paired with Purple (#aba6b9), and accented by Green. The palette leans cool — projecting trust and professionalism.
#746c89
Primary
#aba6b9
Secondary
#33b084
Accent
#41385e
Accent
#4a6673
Accent
#170c3d
Background
Typography
Headings set in Gilroy-SemiBold (a sans-serif — clean, modern, and optimized for digital), body in Gilroy-Regular (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Taylor Wessing uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, minimalist.
Wordmark
rectangle
Text
3/10
Brand Character
Taylor Wessing is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
graduate
formal
Signature Words
Design Playbook
professional, corporate
natural
full_color
flat
top
rounded
balanced
image
Digital Footprint
active on 1 social platform.
Market Presence
Global presence, based in GB, communicating in 4 languages.
GB
global
en, zh, fr, de
Taylor Wessing is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Taylor Wessing. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Dark Purple (#170c3d)
Used as the primary background color, conveying sophistication and authority.
Gilroy
Modern and clean font, used for headings and body text.
Global Navigation
Consistent navigation across all language versions of the site.
Geometric Pattern
A recurring geometric pattern of diagonal lines and shapes in shades of blue and white is used as a background element.
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