Česká obec sokolská
The InnocentServes Czech citizens interested in sports and community activities
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Česká obec sokolská anchors on a vivid Red (#e40622) as their primary brand signal, paired with Red (#ea3a50), and accented by Red. The palette leans warm — inviting and energetic.
#e40622
Primary
#ea3a50
Secondary
#fffdfd
Background
#f7b5bd
Accent
#ef6b7b
Accent
#551713
Accent
Typography
Headings set in Tyrs (a serif — evoking tradition, authority, and print heritage), body in Work Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Česká obec sokolská is formal and professional, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
action, event photography
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Brand Codes
Tyršův dům
Frequent references to Tyršův dům, the organization's headquarters, emphasizing its historical significance.
Sokol Symbolism
Use of the Sokol name and imagery, deeply rooted in Czech national identity and history.
Red Accent
Consistent use of a specific shade of red (#e40521) for buttons and key elements, providing a visual anchor.
Tyrs Serif
Use of Tyrs font for headings, lending a traditional and slightly formal feel.
Social Media Intelligence
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