What Drives Them
Organized and dependable. Creates order and stability.
Termovel's core identity revolves around producing functional clothing, particularly thermals, for active pursuits. This is evident in their signature words, product focus, and brand codes.
Color Intelligence
TERMOVEL anchors on a muted Orange (#4f483c) as their primary brand signal. The palette leans cool — projecting trust and professionalism.
#292d32
Background
#fefefe
Background
#616468
Background
#4f483c
Primary
#c8c9cb
Background
#929396
Background
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
TERMOVEL is authoritative and decisive, energetic and passionate.
first_plural
high_school
direct
Signature Words
Design Playbook
product photography, lifestyle, outdoor
natural
realistic
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on myshoptet, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Termovel Orange
The orange color (#fa5f2f) used in the logo and as an accent color throughout the website.
Functional Clothing Focus
Product names emphasize functionality and suitability for specific activities (e.g., 'sportovní oblečení', 'termoprádlo').
Czech Manufacturing
Emphasis on being a direct manufacturer of functional clothing in the Czech Republic.
Product Category Navigation
Clear categorization of products based on sport and activity (running, cycling, winter sports).
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