Tetra Pak
The Creator“Explore our selection of articles with expertise knowledge and for inspiration.”
Serves Food and beverage manufacturers
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Tetra Pak anchors on a vivid Blue (#014088) as their primary brand signal, paired with Blue (#bed8f4), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#014088
Primary
#f3f5fa
Background
#bed8f4
Secondary
#0065a6
Accent
#3a3c3f
Text
#0000ff
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Tetra Pak uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, corporate.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Tetra Pak is formal and professional, authoritative and decisive, technically detailed.
first_plural
college
direct
Signature Words
Design Playbook
product, lifestyle
natural
full_color
flat
top
rounded
moderate
image
Digital Footprint
active on 5 social platforms.
Market Presence
Global presence, based in XX, communicating in 10 languages.
XX
global
en, zh, tr, sv, ja, fr, es, de, it, pt
Tetra Pak is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Tetra Pak. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Tetra Pak Blue
Specific shade of blue used consistently in the logo and branding materials.
Montserrat
Used for headings, providing a modern and clean look.
Tetrahedron Shape
Distinctive tetrahedron-shaped packaging.
Aseptic Packaging
Proprietary technology for preserving food.
Tetrahedron
The tetrahedron shape of the packaging is a distinctive visual element.
Bright, clean product shots
The photography style features bright lighting, clean backgrounds, and a focus on product presentation.
Social Media Intelligence
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