The Boston Consulting Group, s.r.o.
The Ruler“Learn how we draw on industry expertise to make companies more competitive.”
Serves Executives and business leaders
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
The Boston Consulting Group, s.r.o. anchors on Green (#0e3e1b) as their primary brand signal, and accented by Green. The palette leans warm — inviting and energetic.
#0e3e1b
Primary
#ffffff
Background
#000000
Text
#7ef473
Accent
#dcd5ce
Surface
Typography
Headings set in henderson-bcg-sans (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
The Boston Consulting Group, s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
The Boston Consulting Group, s.r.o. is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
active on 6 social platforms.
Market Presence
Global presence, headquartered in Boston, US, communicating in 2 languages.
US
Boston, US
global
en, ja
The Boston Consulting Group, s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by The Boston Consulting Group, s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
BCG Green
Used in the logo and as an accent color throughout the website.
Henderson BCG Sans
Used for headings and body text, creating a modern and professional feel.
BCG
The brand is primarily known and referred to by its acronym.
Social Media Intelligence
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