TJ

The Jolly Shopper

The Everyman

THE JOLLY SHOPPER

Retail·Loyalty Program·jolik.cz
ReliableConvenientFriendly7/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

Customer satisfactionValueSimplicity

Color Intelligence

The Jolly Shopper anchors on a vivid Yellow (#e1b110) as their primary brand signal, paired with Yellow (#a48104), and accented by Orange. The palette leans warm — inviting and energetic.

#e1b110

Primary

#a48104

Secondary

#5d2f05

Accent

#a31d1b

Accent

#eb503d

Accent

#000000

Background

warm palette(6w/0c)Yellow · Orange · Red

Typography

No typefaces detected

Logo Anatomy

No logo detected

Brand Character

The Jolly Shopper is energetic and passionate, simply spoken and accessible.

Enthusiasm
70%
Confidence
60%
Humor
60%
Warmth
50%
Formality
40%
Voice Person

third

Reading Level

middle_school

CTA Style

playful

Signature Words

JollyShopper

Design Playbook

No design patterns detected

Digital Footprint

.

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

The Jolly Shopper is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by The Jolly Shopper. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Brand Codes

Gold (#e3b109)

Signature ColorSupporting

Used for highlights and accents, conveying value.

Consistency75%
Website
ActiveOccasional

The Jolly Shopper

CatchphraseSupporting

The brand name itself is a catchphrase.

Consistency100%
WebsiteAdvertising
ActiveOccasional

Jolly Shopper

Naming ConventionSupporting

The name itself suggests a theme.

Consistency100%
WebsiteAdvertising
ActiveOccasional

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