TIENS
The Innocent“"Podpořte své zdraví, máte jej ve svých rukou"”
Serves Individuals seeking alternative medicine and health supplements
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
TIENS anchors on a muted Orange (#dfdad8) as their primary brand signal, paired with Yellow (#ecb802), and accented by Orange. The palette leans warm — inviting and energetic.
#dfdad8
Primary
#ecb802
Secondary
#d3ba90
Accent
#b58b60
Accent
#966612
Accent
#221e1f
Text
Typography
Headings set in HelveticaNeue-Light (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
TIENS is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
product photography, lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CN.
CN
national
cs
TIENS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by TIENS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Golden Yellow
Used for accents and calls to action, #ecb802
Source Sans Pro
Clean and readable font used for body text, conveying a sense of clarity and reliability.
Chinese Alternative Medicine
Focus on traditional Chinese medicine ingredients and formulations.
TIENS
Using the brand name TIENS for all products.
More brands in Healthcare
Explore other brands in this industry to compare visual identities.
