Tirbazar - Martin Oberfalcer logo

Tirbazar - Martin Oberfalcer

The Everyman
Automotive·Commercial Vehicle Sales and Rental·est. 2026·tirbazar.cz

Serves Businesses needing commercial vehicles

Open SansReliablePracticalProfessionalApproachable11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

QualityCustomer ServiceIntegrityEfficiency

Color Intelligence

Tirbazar - Martin Oberfalcer anchors on a vivid Blue (#0074ba) as their primary brand signal, paired with Blue (#d5dce0), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#0074ba

Primary

#d5dce0

Secondary

#231e20

Text

#505f63

Accent

#207eba

Accent

#000000

Background

cool palette(2w/4c)Blue · Gray

Typography

Headings set in Gotham-Bold (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
Gotham-BoldHeadingsSans Serif
Aa
Trebuchet MSsecondary_headingSans Serif
Aa
Helvetica NeueUISans Serif

Logo Anatomy

Tirbazar - Martin Oberfalcer uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Tirbazar - Martin Oberfalcer is formal and professional, authoritative and decisive, technically detailed.

Confidence
85%
Technicality
80%
Formality
75%
Enthusiasm
60%
Urgency
50%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

nákladní technikytahačůnávěsůužitkových vozidelautobusů

Design Playbook

Photography

product, stock

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on React, active on 1 social platform.

Built withReact
Social
facebook

Market Presence

Regional presence, headquartered in Všechromy, CZ.

Origin

CZ

Headquarters

Všechromy, CZ

Market Scope

regional

Languages

cs

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Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Combination Mark
IconText

Brand Codes

#0074bc

Signature ColorSupporting

Dominant blue used in the logo and website headers.

Consistency90%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, providing a clean and readable feel.

Consistency80%
Website
ActiveOccasional

Tirbazar

Naming ConventionSupporting

Combination of 'TIR' (truck) and 'bazar' (market).

Consistency100%
WebsiteAdvertisingSocial
ActiveOccasional

Social Media Intelligence

Facebook

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