tiskárna Matula
The Innocent“TISKÁRNA MATULA – kvalitní ofsetový a digitalní tisk Brno”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
tiskárna Matula anchors on a vivid Red (#ef1a21) as their primary brand signal, paired with Orange (#e2dcd8), and accented by Yellow. The palette leans warm — inviting and energetic.
#ef1a21
Primary
#e2dcd8
Secondary
#23241d
Accent
#a18b82
Accent
#c2a799
Accent
#574f4c
Accent
Typography
Headings set in Times New Roman (a serif — evoking tradition, authority, and print heritage), body in Arial (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
tiskárna Matula uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
tiskárna Matula is authoritative and decisive, cool and detached.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Fire Engine Red
Used for highlights and accents, specifically #ef1a21.
Matula Font
The 'MATULA' part of the logo uses a bold, sans-serif font with a distinctive, slightly rounded appearance.
Red Bars
The logo features a series of horizontal red bars to the left of the text, creating a visual identifier.
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