Hostinec TJ Prazdroj
The InnocentServes Local residents and sports fans
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Hostinec TJ Prazdroj anchors on Orange (#73462a) as their primary brand signal, paired with Orange (#ae7536), and accented by Orange. The palette leans warm — inviting and energetic.
#73462a
Primary
#ae7536
Secondary
#e1b15e
Accent
#754710
Accent
#2d2923
Background
#c17d1b
Accent
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hostinec TJ Prazdroj uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Hostinec TJ Prazdroj is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Plzeň, CZ, communicating in 2 languages.
CZ
Plzeň, CZ
local
en, cs
Hostinec TJ Prazdroj is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hostinec TJ Prazdroj. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Prazdroj Gold
Used for accents and highlights, referencing the beer brand.
Czech cuisine
Emphasis on traditional Czech dishes.
Prazdroj
Association with the famous Czech beer brand.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
