What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
TLAMA games anchors on Blue (#2983bd) as their primary brand signal, paired with Blue (#78b1d7), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#2983bd
Primary
#78b1d7
Secondary
#bed7e8
Accent
#535351
Background
#fefeff
Background
#cf3d3d
Accent
Typography
Headings set in Maven Pro (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
TLAMA games uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, playful, geometric.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
TLAMA games is authoritative and decisive, energetic and passionate.
first_plural
middle_school
direct
Signature Words
Design Playbook
product_focused, lifestyle
natural
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on myshoptet, active on 5 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 2 languages.
CZ
national
cs, en
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Deep Teal
The dark teal color (#043e55) is used for the logo and key elements.
Maven Pro
Used for headings, providing a modern and readable feel.
Czech Language
Primarily uses Czech language, reflecting its local origin.
Game Titles
Product names are board game titles.
Board Game Focus
Emphasis on board games and related services (rental, bazaar).
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