What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Tona Expert anchors on a muted Purple (#cec1da) as their primary brand signal, paired with Blue (#034687), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#cec1da
Primary
#034687
Secondary
#507dac
Accent
#91adcb
Accent
#fefefe
Background
#e8eef4
Accent
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Tona Expert uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, professional, technical.
Combination Mark
rectangle
Icon + Text
6/10
Brand Character
Tona Expert is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product, stock
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Shoptet, active on 1 social platform.
Market Presence
Nationwide presence, headquartered in Kolín, CZ.
CZ
Kolín, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Brand + Expert
Using 'Expert' as a suffix to denote specialization.
Steel Blue
Used in the logo and website design, specifically #024587.
Tona Expert Font
The brand uses a specific bold sans-serif font for the word "TONA" in red and "EXPERT" in blue, which is a distinctive element of their visual identity.
Stylized 'E'
The logo features a stylized blue 'E' shape that is unique to the brand.
Social Media Intelligence
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