LIEBHERR
The Ruler“E-SHOP LIEBHERR!”
Serves Homeowners seeking high-quality appliances
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
LIEBHERR anchors on a muted Blue (#323c40) as their primary brand signal, paired with Yellow (#736d59), and accented by Blue. The palette leans warm — inviting and energetic.
#323c40
Primary
#736d59
Secondary
#4064a4
Accent
#a89e91
Accent
#cdcccd
Accent
#fafafa
Background
Typography
Headings set in Play (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
LIEBHERR is authoritative and decisive, energetic and passionate, technically detailed — also urgent and action-driven.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Nationwide presence, based in DE.
DE
national
cs
LIEBHERR is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by LIEBHERR. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Liebherr Blue
The #395fa3 blue is used for the Liebherr logo, headers, and key call-to-action buttons, creating a consistent brand visual.
Open Sans Body Text
The use of Open Sans for body text provides a clean and readable user experience.
AKCE na lednice a mrazničky
The phrase 'AKCE na lednice a mrazničky' (SALE on refrigerators and freezers) is prominently displayed, highlighting promotions.
Social Media Intelligence
More brands in Appliances
Explore other brands in this industry to compare visual identities.
