Totalfilm.cz
The Everyman“Filmy, trailery, recenze, festivaly, rozhovory, art, podcast”
Serves Film enthusiasts
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Totalfilm.cz anchors on a vivid Red (#ff0000) as their primary brand signal, paired with Yellow (#ffc107), and accented by Green. The palette balances warm and cool tones.
#ff0000
Primary
#ffc107
Secondary
#7bdcb5
Accent
#000000
Background
#e4e4e6
Accent
#0066cc
Accent
Typography
Headings set in Barlow Condensed, body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Totalfilm.cz uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, clean.
Wordmark
rectangle
Text
3/10
Brand Character
Totalfilm.cz is authoritative and decisive, energetic and passionate.
third
high_school
playful
Signature Words
Design Playbook
candid, movie_stills
natural
full_color
flat
horizontal
rounded
loose
image_carousel
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Totalfilm.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Totalfilm.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
Electric Blue
Used for accents and calls to action, conveying energy and modernity.
Roboto
Used for headings and body text, providing a clean and readable feel.
Totalfilm wordmark
The wordmark uses a bold, geometric sans-serif typeface with the 'TOTAL' in white and 'FILM' in red, with a distinctive play button icon integrated into the 'T'.
Totalfilm font
The 'TOTAL' part of the logo is in a bold, sans-serif font, while 'FILM' is in a similar but slightly more stylized font with rounded corners and a gap in the 'M'.
Play button
A red play button icon is placed to the left of the text.
Social Media Intelligence
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