TOYPEX s.r.o. logo

TOYPEX s.r.o.

The Jester
Toys·Toys & Games·toypex.cz

Serves Parents of young children

Source Sans 3playfuleducationalfriendlyreliable11/12 intel

What Drives Them

🎭
The Jester

Finds joy in the moment. Connects through humor and lightheartedness.

child developmentsafetyqualityinnovation

Color Intelligence

TOYPEX s.r.o. anchors on a muted Blue (#a9c6ce) as their primary brand signal, paired with Blue (#7a7d98). The palette leans warm — inviting and energetic.

#232021

Text

#ffffff

Background

#cecece

Background

#757575

Background

#a9c6ce

Primary

#7a7d98

Secondary

warm palette(4w/2c)Gray · Blue

Typography

Headings set in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital), body in Exo 2 (a sans-serif — clean, modern, and optimized for digital).

Aa
Source Sans 3HeadingsSans Serif
Aa
Source Sans 3navigationSans Serif
Aa
Source Sans 3UISans Serif
Aa
Exo 2BodySans Serif

Logo Anatomy

TOYPEX s.r.o. uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: playful, colorful, modern.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

6/10

playfulcolorfulmodern

Brand Character

TOYPEX s.r.o. is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Warmth
79%
Enthusiasm
78%
Confidence
71%
Nostalgia
63%
Formality
47%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

hračkydětirozvojpomůcky

Design Playbook

Photography

product-focused, bright, clean

Lighting

studio

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

comfortable

Hero Approach

image_carousel

Digital Footprint

Built on Shoptet, active on 2 social platforms.

Built withShoptet
Social
facebookinstagram

Market Presence

Nationwide presence, headquartered in Dolní Břežany, CZ, communicating in 3 languages.

Origin

CZ

Headquarters

Dolní Břežany, CZ

Market Scope

national

Languages

cs, en, sk

TOYPEX s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by TOYPEX s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
StackedIconText

Primary shape: rectangle

Complexity60%
playfulcolorfulmodern

Brand Codes

Toypex Red

Signature ColorSupporting

The specific shade of red used in the logo and as an accent color throughout the website. Hex: #d33a36

Consistency90%
WebsiteSocial
ActiveOccasional

Descriptive Product Names

Naming ConventionSupporting

Product names are generally descriptive of the toy or its function.

Consistency80%
Website
ActiveOccasional

Focus on Child Development

Heritage ElementSupporting

Emphasis on the educational and developmental benefits of the toys.

Consistency70%
WebsiteSocial
ActiveOccasional

TOYPEX logo

Typography CodeSupporting

The TOYPEX logo features a bold, sans-serif typeface with a playful, slightly tilted arrangement of the letters, and a thin line running through the letters.

Consistency90%
Website
ActiveOccasional

Products & Business

Abeceda magneticke karty 72 ks
Barvy a tvary závěsný naučný magnetický obraz
Barvy a tvary závěsný naučný obraz
zboží v akci

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