TP SHOP CZ s.r.o. logo

TP SHOP CZ s.r.o.

The Caregiver
Retail·Home Improvement·tpshop.cz

Serves Homeowners and DIY enthusiasts

Open SansReliablePracticalHelpfulApproachable11/12 intel

What Drives Them

🤝
The Caregiver

Puts people first. Builds trust through genuine care.

QualityCustomer SatisfactionAffordabilityEfficiency

Color Intelligence

TP SHOP CZ s.r.o. anchors on Red (#a02021) as their primary brand signal, paired with Red (#7d6165), and accented by Red. The palette leans warm — inviting and energetic.

#a02021

Primary

#7d6165

Secondary

#8d0000

Accent

#aca99a

Accent

#d9d9d7

Accent

#ddb6ba

Accent

warm palette(6w/0c)Red · Yellow · Gray

Typography

Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Open SansBodySans Serif
Aa
Helvetica NeueHeadingsSans Serif
Aa
Arialsecondary_headingSans Serif
Aa
pt-fontUISans Serif

Logo Anatomy

TP SHOP CZ s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

TP SHOP CZ s.r.o. is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
75%
Enthusiasm
68%
Confidence
62%
Formality
55%
Nostalgia
35%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

shoppoweredprestaShopproductseshop

Design Playbook

Photography

product photography

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on PrestaShop, active on 2 social platforms.

Built withPrestaShop
Social
facebooktwitter

Market Presence

Nationwide presence, headquartered in Chotěboř, CZ.

Origin

CZ

Headquarters

Chotěboř, CZ

Market Scope

national

Languages

cs

TP SHOP CZ s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by TP SHOP CZ s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Burgundy

Signature ColorSupporting

Used in the logo and as a primary accent color throughout the website.

Consistency90%
WebsiteSocial
ActiveOccasional

Open Sans

Typography CodeSupporting

Used for body text, creating a clean and readable experience.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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