Tradingcars
The Everyman“Tradingcars - oficiální stránky”
Serves Individuals and families looking for affordable used cars
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Tradingcars anchors on Red (#c52626) as their primary brand signal. The palette leans warm — inviting and energetic.
#c52626
Primary
#5a5a5a
Background
#ffffff
Background
#292932
Background
#cbcaca
Background
#f2f3ed
Background
Typography
Headings set in Martel Sans (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Tradingcars uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Tradingcars is authoritative and decisive, warm and approachable, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
Stock photography, Car photography
natural
full_color
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Rožnov pod Radhoštěm, CZ.
CZ
Rožnov pod Radhoštěm, CZ
local
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Fuchsia Accent
The #e83e8c color is used for highlights and accents throughout the website.
Local Focus
Emphasis on being an autobazar in Rožnov pod Radhoštěm.
Dovoz aut na zakázku
Offering custom car imports from abroad.
Dongfeng logo
The Dongfeng logo features a distinctive stylized double-D shape, which is visible on the website.
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