TREJ REALITY
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
and accented by Gray. The palette balances warm and cool tones.
#292827
Text
#000000
Background
#3a3e41
Text
#697075
Accent
#fcfcfc
Background
#97999b
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
TREJ REALITY is formal and professional, authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Dark Gray
Used for the background and text, creating a professional look.
Montserrat
Used for headings, providing a modern and clean aesthetic.
Location-Based Listings
Property listings are named after their location.
TREJ REALITY logo
The logo uses a sans-serif font with the 'RE' in 'TREJ' stacked vertically and highlighted in red, creating a distinctive visual element.
Skyscraper perspective
The website uses a photography style featuring low-angle shots of skyscrapers disappearing into the fog, creating a sense of scale and urban environment.
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