Trhy Plzeň
The Innocent“Trhy na náměstí Republiky v Plzni”
Serves Residents of Plzeň and surrounding areas
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Trhy Plzeň anchors on Orange (#5f4028) as their primary brand signal, paired with Orange (#f0dece), and accented by Orange. The palette leans warm — inviting and energetic.
#5f4028
Primary
#f0dece
Secondary
#8a563a
Accent
#d1b69c
Accent
#a4966c
Accent
#e48222
Accent
Typography
Headings set in MyriadPro (a sans-serif — clean, modern, and optimized for digital), body in FrutigerCE (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Trhy Plzeň is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
Documentary, Candid
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on Other, active on 1 social platform.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
Trhy Plzeň is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Trhy Plzeň. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Dark Brown
Used for the logo and accents, conveying tradition and earthiness.
FrutigerCE
Classic and readable font used for headings and body text.
Long-standing tradition
The website emphasizes the long-standing tradition of markets in Plzeň.
Social Media Intelligence
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