Triton
The Innocent“DATOVÉ ROZVADĚČE ŠATNÍ SKŘÍŇKY”
Serves IT Professionals
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Triton anchors on a muted Blue (#676d85) as their primary brand signal, paired with Blue (#0c1745), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#676d85
Primary
#0c1745
Secondary
#3e4663
Accent
#cbcfdd
Accent
#9296ab
Accent
#203029
Accent
Typography
Headings set in Roboto Slab (a slab serif — bold and impactful, blending tradition with modern punch), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Triton uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: modern, geometric.
Wordmark
rectangle
Text
3/10
Brand Character
Triton is formal and professional, authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
product, industrial
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Nationwide presence, headquartered in Pardubice, CZ.
CZ
Pardubice, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
#0c1745
Dark blue color used in the logo and website design, conveying trust.
Roboto
Used for body text, providing a clean and readable appearance.
Strojírenská výroba
Emphasis on the tradition of engineering production in the region.
Triton Logo Font
The Triton logo uses a bold, sans-serif font with a distinctive slanted line above the wordmark.
Social Media Intelligence
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