TRUCK TRADE
The RulerServes Trucking companies and individual truck drivers
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
TRUCK TRADE anchors on a vivid Blue (#00519a) as their primary brand signal, paired with Blue (#859eb3), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#00519a
Primary
#859eb3
Secondary
#4a4e4e
Text
#c1c3c4
Accent
#1f201f
Text
#f5f5f6
Background
Typography
Headings set in HelveticaNeueW01-65Medi (a sans-serif — clean, modern, and optimized for digital), body in HelveticaNeueW01-55Roma (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
TRUCK TRADE uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
TRUCK TRADE is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, headquartered in Modřice u Brna, CZ.
CZ
Modřice u Brna, CZ
national
cs
TRUCK TRADE is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by TRUCK TRADE. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
DAF Blue (#00519a)
Dominant color associated with the DAF brand, used extensively on the website.
Helvetica Neue
Used for headings and body text, providing a professional and readable appearance.
3D Konfigurátor
Interactive 3D configurator for DAF trucks.
DAF logo shape
The DAF logo features a distinctive shape with bold, sans-serif letters and a horizontal red bar underneath.
Easter Bunny
An Easter bunny illustration is used to promote holiday-related information.
Social Media Intelligence
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