Truhlářství Zlámal
The InnocentServes Homeowners
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Truhlářství Zlámal anchors on a muted Red (#917477) as their primary brand signal, paired with Blue (#4a4c74), and accented by Red. The palette leans warm — inviting and energetic.
#917477
Primary
#4a4c74
Secondary
#6e454b
Accent
#b39c84
Accent
#7d6a4e
Accent
#afa0a9
Background
Typography
Single-font system — disciplined and consistent.
Logo Anatomy
Brand Character
Truhlářství Zlámal is authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
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Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Traditional Craftsmanship
Focus on traditional woodworking techniques and materials.
Czech Craftsmanship
Implies a connection to Czech woodworking traditions.
Material Listing
Lists materials used in production: LAMINO, DYHA, MASIV.
Pencil Carpenter
A cartoon character of a carpenter with a pencil behind his ear, standing in front of a saw blade.
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