OOB TJ Turnov logo

OOB TJ Turnov

The Everyman
Sports·Orienteering Club·est. 2019·tur.cz

Serves Orienteering enthusiasts of all ages and skill levels

Roboto CondensedActiveCommunity-focusedOrganizedEnthusiastic11/12 intel

What Drives Them

🏠
The Everyman

Relatable and down-to-earth. Connects through belonging.

TeamworkSportsmanshipCommunityActive Lifestyle

Color Intelligence

OOB TJ Turnov anchors on a vivid Blue (#099edc) as their primary brand signal, paired with Blue (#014ce3), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#1e1e1c

Text

#099edc

Primary

#014ce3

Secondary

#0e41a5

Accent

#eeeff0

Accent

#3f403a

Text

cool palette(2w/4c)Gray · Blue

Typography

Headings set in Roboto Condensed, body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
Roboto CondensedHeadingscondensed
Aa
Open SansBodySans Serif
Aa
Helveticasecondary_headingSans Serif
Aa
SFMono-RegularUIMonospace
Aa
Open SansnavigationSans Serif

Logo Anatomy

OOB TJ Turnov uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: sporty, modern, dynamic.

Type

Combination Mark

Primary Shape

abstract

Contains

Icon + Text

Complexity

5/10

sportymoderndynamic

Brand Character

OOB TJ Turnov is energetic and passionate, simply spoken and accessible.

Enthusiasm
75%
Confidence
65%
Warmth
60%
Formality
55%
Technicality
35%
Voice Person

first_plural

Reading Level

middle_school

CTA Style

soft

Signature Words

OOBTJ TurnovOddíluOrientačníhoBěhu

Design Playbook

Photography

action, candid

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 4 social platforms.

Built withWordPress
Social
facebookinstagramtwitterlinkedin

Market Presence

Local market, headquartered in Turnov, CZ.

Origin

CZ

Headquarters

Turnov, CZ

Market Scope

local

Languages

cs

OOB TJ Turnov is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by OOB TJ Turnov. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: abstract

Complexity50%
sportymoderndynamic

Brand Codes

Steel Blue

Signature ColorSupporting

Dominant color used for website headers, links, and accents, reflecting the club's identity.

Consistency92%
WebsiteSocial
ActiveOccasional

Roboto Condensed

Typography CodeSupporting

Used for headings and titles, providing a modern and sporty look.

Consistency88%
WebsiteSocial
ActiveOccasional

Arrow

Signature ShapeSupporting

The logo features a blue arrow pointing upwards, symbolizing direction and progress, which is a key element of the brand's visual identity.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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