Chata Miriam
The Innocent“Nabídka ubytování u Velkého Dářka, Vysočina, Ždárské vrchy”
Serves Families and couples seeking a relaxing vacation in nature
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Chata Miriam anchors on a muted Yellow (#3d3d31) as their primary brand signal, paired with Orange (#342a12), and accented by Green. The palette leans warm — inviting and energetic.
#3d3d31
Primary
#342a12
Secondary
#92c642
Accent
#d1d6c6
Accent
#81a83b
Accent
#4c5021
Accent
Typography
Headings set in Lato (a sans-serif — clean, modern, and optimized for digital), body in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Chata Miriam uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Chata Miriam is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Světnov, CZ.
CZ
Světnov, CZ
local
cs
Chata Miriam is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Chata Miriam. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Green
Used for accents and highlights, specifically #667930.
Lato
Used for body text, providing a clean and readable appearance.
Žďárské vrchy
References to the Žďárské vrchy region.
Mountain Icon
A stylized green mountain range with a pine tree silhouette in the center.
Text Logo
The text logo uses a bold, sans-serif font for 'UBYTOVÁNÍ' and 'ŽĎÁRSKÉ VRCHY'.
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