Hotel Clochard
The InnocentServes Budget-conscious travelers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Hotel Clochard anchors on Orange (#c16b48) as their primary brand signal, paired with Orange (#77603e), and accented by Green. The palette leans warm — inviting and energetic.
#c16b48
Primary
#77603e
Secondary
#d5d0c7
Background
#404040
Text
#e8e8de
Surface
#749a4a
Accent
Typography
Headings set in Segoe UI (a sans-serif — clean, modern, and optimized for digital), body in arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Hotel Clochard is warm and approachable, simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
Hotel Clochard is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel Clochard. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Package Deals
Naming convention focuses on package deals for accommodation.
Burnt Sienna
Used for headings and accents, creating a rustic feel.
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