Ubytování u Slunečnice
The InnocentServes Families and couples seeking a relaxing vacation in Rožnov pod Radhoštěm.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Ubytování u Slunečnice anchors on a muted Orange (#6c5e4d) as their primary brand signal, paired with Yellow (#d0c963), and accented by Green. The palette leans warm — inviting and energetic.
#6c5e4d
Primary
#d0c963
Secondary
#2c321f
Accent
#92b5dd
Accent
#d9dad9
Accent
#fdfdfd
Background
Typography
Headings set in Helvetica (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
Ubytování u Slunečnice is warm and approachable, energetic and passionate, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Scenic, Natural light, Comfortable interiors
natural
realistic
top_navigation
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Rožnov pod Radhoštěm, CZ.
CZ
Rožnov pod Radhoštěm, CZ
local
cs
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Brand Codes
Regional Identity
References to Rožnov pod Radhoštěm and the surrounding region, emphasizing local culture and traditions.
Light Blue Accent
Consistent use of light blue (#0088d0) for headings, links, and accents, creating a calming and inviting feel.
Open Sans Body Text
Use of Open Sans for body text provides a clean and readable experience.
Traditional Accommodation
Emphasis on providing traditional accommodation experiences in the Rožnov region.
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