Ubytovna FM logo

Ubytovna FM

The Ruler
Hospitality·Accommodation·ubytovnafm.cz

Serves Budget travelers, workers, and groups seeking affordable accommodation

Montserrat FlexAffordablePracticalSimpleReliable11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

AffordabilityConvenienceAccessibilityBasic Comfort

Color Intelligence

Ubytovna FM anchors on a muted Yellow (#605e45) as their primary brand signal, paired with Blue (#0097f5), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#605e45

Primary

#0097f5

Secondary

#c6e8fd

Accent

#fdfeff

Background

#aa8c48

Accent

#a4a6a1

Background

cool palette(2w/3c)Yellow · Blue · Orange · Gray

Typography

Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Montserrat FlexHeadingsSans Serif
Aa
Noto Sans JPBodySans Serif
Aa
Arialsecondary_headingSans Serif

Logo Anatomy

Ubytovna FM uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Ubytovna FM is warm and approachable, simply spoken and accessible.

Warmth
70%
Confidence
65%
Enthusiasm
60%
Formality
55%
Urgency
35%
Voice Person

third

Reading Level

middle_school

CTA Style

direct

Signature Words

ubytovnalevnéubytováníFrýdek Místekpokoje

Design Playbook

Photography

realistic, candid

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

top

Call to Action

rounded

Spacing

comfortable

Hero Approach

image

Digital Footprint

Built on Webnode.

Built withWebnode

Market Presence

Local market, headquartered in Frýdek-Místek, CZ.

Origin

CZ

Headquarters

Frýdek-Místek, CZ

Market Scope

local

Languages

cs

Ubytovna FM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Ubytovna FM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Brand Codes

Burnt Orange

Signature ColorSupporting

Used for headings and accents, creating a warm and inviting feel.

Consistency75%
Website
ActiveOccasional

Montserrat Flex

Typography CodeSupporting

Modern and versatile font used for headings and body text.

Consistency85%
Website
ActiveOccasional

Levné ubytování

CatchphraseSupporting

Repeated phrase emphasizing affordability.

Consistency90%
Website
ActiveOccasional

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