JASTR - Jaroslav Strašil logo

JASTR - Jaroslav Strašil

The Ruler
Accounting·Accounting Services·ucetnictvi-jastr.cz

Serves Small and medium-sized businesses

Darker GrotesqueReliableProfessionalTrustworthyCompetent11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

AccuracyIntegrityClient FocusProfessionalism

Color Intelligence

JASTR - Jaroslav Strašil anchors on a vivid Green (#07be5c) as their primary brand signal, paired with Green (#bee9d3), and accented by Green. The palette leans cool — projecting trust and professionalism.

#07be5c

Primary

#bee9d3

Secondary

#017639

Accent

#60db9c

Accent

#fefefe

Background

#b7c9bf

Accent

cool palette(1w/5c)Green

Typography

Headings set in Darker Grotesque (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Darker GrotesqueHeadingsSans Serif
Aa
Open SansBodySans Serif
Aa
Courier NewcodeMonospace

Logo Anatomy

JASTR - Jaroslav Strašil uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, professional.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

cleanprofessional

Brand Character

JASTR - Jaroslav Strašil is formal and professional, authoritative and decisive, technically detailed.

Confidence
85%
Technicality
80%
Formality
70%
Warmth
50%
Enthusiasm
40%
Voice Person

third

Reading Level

high_school

CTA Style

formal

Signature Words

účetnictvíúčetníPrahaslužbyJASTR

Design Playbook

Photography

business, stock

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress.

Built withWordPress

Market Presence

Regional presence, headquartered in Prague, CZ.

Origin

CZ

Headquarters

Prague, CZ

Market Scope

regional

Languages

cs

JASTR - Jaroslav Strašil is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by JASTR - Jaroslav Strašil. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
cleanprofessional

Brand Codes

#017539

Signature ColorSupporting

Green used for the logo and primary accents, conveying trust and growth.

Consistency80%
Website
ActiveOccasional

Darker Grotesque

Typography CodeSupporting

Used for headings, providing a modern and professional look.

Consistency90%
Website
ActiveOccasional

Jaroslav Strašil

Founder FigureSupporting

The website is named after and represents the personal brand of the accountant.

Consistency95%
Website
ActiveOccasional

JASTR

Acronym CodeSupporting

Short, memorable acronym for the accounting firm.

Consistency90%
Website
ActiveOccasional

Green Squares

Signature ShapeSupporting

A series of green squares decreasing in size from left to right, used as a visual element in the logo.

Consistency90%
Website
ActiveOccasional

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