Color Intelligence
Jan Pikner anchors on a vivid Blue (#34cafe) as their primary brand signal, paired with Blue (#2aabd9), and accented by Blue. The palette balances warm and cool tones.
#34cafe
Primary
#2aabd9
Secondary
#208aaf
Accent
#ffffff
Background
#000000
Text
#d8d8d8
Background
Typography
Logo Anatomy
Jan Pikner uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
en
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Abstract 'F' logo
The logo features an abstract, geometric shape resembling the letter 'F', constructed from layered, slightly offset rectangles, creating a sense of depth and movement.
Products & Business
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