Účetnictví na pohodu - Zuzana Heděncová
The EverymanServes Small and medium-sized businesses
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#5b5b5b
Accent
#e2e1e1
Accent
#c4bfbf
Accent
#9a9392
Accent
#111111
Text
#463c3c
Text
Typography
Headings set in Arial-BoldMT (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Účetnictví na pohodu - Zuzana Heděncová is authoritative and decisive, warm and approachable.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
en
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Brand Codes
Arial
Simple and readable font for conveying straightforward information.
Business Still Life
A close-up, high-contrast black and white photo featuring a pen resting on financial documents, with a calculator in the background, conveying a sense of professionalism and focus on business and accounting.
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