Krámek u Dokoupilů logo

Krámek u Dokoupilů

The Innocent

Kvalitní zboží z Rakouska, Německa a Itálie

Retail·Online Retailer·udokoupilu.cz

Serves Families and individuals seeking quality European goods

Source Sans 3ReliableFriendlyPracticalTraditional11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

QualityCustomer ServiceFamilyTradition

Color Intelligence

Krámek u Dokoupilů anchors on Pink (#ddb5ca) as their primary brand signal, paired with Red (#f58d7f), and accented by Red. The palette leans warm — inviting and energetic.

#ddb5ca

Primary

#f58d7f

Secondary

#ed1c24

Accent

#686869

Background

#fefdfd

Background

#bd8caa

Accent

warm palette(5w/1c)Pink · Red · Gray

Typography

Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Source Sans 3 (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
Source Sans 3BodySans Serif
Aa
Exo 2HeadingsSans Serif
Aa
Arialsecondary_headingSans Serif

Logo Anatomy

Krámek u Dokoupilů uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: clean, modern.

Type

Combination Mark

Primary Shape

rectangle

Contains

Icon + Text

Complexity

5/10

cleanmodern

Brand Character

Krámek u Dokoupilů is warm and approachable, energetic and passionate, simply spoken and accessible.

Warmth
75%
Enthusiasm
70%
Confidence
60%
Formality
40%
Urgency
40%
Voice Person

third

Reading Level

middle_school

CTA Style

playful

Signature Words

krámekdokoupilůrakouskaněmeckakvalitní

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

full_color

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image_carousel

Digital Footprint

Built on myshoptet, active on 2 social platforms.

Built withmyshoptet
Social
facebookinstagram

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Krámek u Dokoupilů is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Krámek u Dokoupilů. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Combination Mark
IconText

Primary shape: rectangle

Complexity50%
cleanmodern

Brand Codes

Dokoupil Red

Signature ColorSupporting

Used in the logo and website design, conveying energy and excitement.

Consistency85%
WebsiteSocial
ActiveOccasional

Krámek u Dokoupilů

Naming ConventionSupporting

Simple and memorable name that clearly communicates the brand's focus.

Consistency100%
WebsiteSocial
ActiveOccasional

House-shaped logo

Signature ShapeSupporting

The logo features a house-shaped roof with the colors of the German flag (black, red, yellow).

Consistency90%
Website
ActiveOccasional

House Shape

Signature ShapeSupporting

The logo features a stylized house shape with the colors of the German flag on the roof.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook
Instagram

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