What Drives Them
Color Intelligence
UGO anchors on Green (#89ac1f) as their primary brand signal, paired with Yellow (#635d46), and accented by Yellow. The palette leans warm — inviting and energetic.
#89ac1f
Primary
#635d46
Secondary
#ada5a8
Background
#f3f1eb
Accent
#fefdfe
Background
#341b23
Background
Typography
Headings set in SourceSansPro-Regular (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
UGO uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
UGO is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
high_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on Joomla, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 3 languages.
CZ
national
cs, sk, en
UGO is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by UGO. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Lime Green
#7ea11b used for primary buttons and accents.
Source Sans Pro
Used for body text, providing a clean and readable appearance.
Život v rovnováze
Tagline emphasizing balance.
Bright Photography
Bright, colorful photography of food and drinks.
UGO head
A stylized silhouette of a child's head with the word "UGO" in green across the eyes.
Social Media Intelligence
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