What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
U Hájků anchors on a vivid Red (#ff0000) as their primary brand signal, paired with Red (#e62825), and accented by Red. The palette leans warm — inviting and energetic.
#ff0000
Primary
#e62825
Secondary
#bb1e14
Accent
#e9ceb1
Accent
#cd916b
Accent
#787533
Accent
Typography
Logo Anatomy
Brand Character
Design Playbook
Digital Footprint
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Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Duha logo font
The 'DUHA' logo uses a distinctive, slightly rounded sans-serif font with a vintage feel.
Fruit and vegetable illustration
The logo features a simple, stylized illustration of fruits and vegetables, suggesting freshness and natural products.
Products & Business
Potraviny (Groceries)