What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Uhelna anchors on a vivid Orange (#efb430) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#1a1919
Background
#fcfcfc
Background
#efb430
Primary
#6f6f6f
Accent
#3f3d37
Text
#c5c8c9
Accent
Typography
Uhelna uses Proxima Nova across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Uhelna uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Uhelna is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
high_school
playful
Signature Words
Design Playbook
Candid, Lifestyle
natural
vibrant
flat
minimal
rounded
comfortable
image
Digital Footprint
Built on Next.js, active on 2 social platforms.
Market Presence
Local market, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
local
cs
Uhelna is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Uhelna. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Mustard Yellow
Used as a primary color, creating a vibrant and energetic feel.
Proxima Nova
Used for headings and body text, providing a clean and readable appearance.
Přátelská atmosféra
Emphasizes the friendly atmosphere of the bar.
Uhelna font
The brand uses a specific, bold sans-serif font for its name, 'UHELNA'.
Steaming U
The logo features a stylized 'U' with three curved lines above it, representing steam or smoke.
Dark, moody photography
The brand uses dark, moody photography with a focus on people and hookah smoke.
Social Media Intelligence
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