UHELNÉ SKLADY V. M.
The InnocentServes Homeowners and businesses needing heating fuel and construction materials
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
UHELNÉ SKLADY V. M. anchors on Green (#cce7d4) as their primary brand signal, paired with Green (#acc1b2), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#cce7d4
Primary
#acc1b2
Secondary
#656d66
Accent
#3e3f3d
Text
#89988d
Accent
#bd7747
Accent
Typography
Headings set in Trebuchet MS (a sans-serif — clean, modern, and optimized for digital), body in Open Sans Regular (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
UHELNÉ SKLADY V. M. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
UHELNÉ SKLADY V. M. is authoritative and decisive, warm and approachable.
third
middle_school
direct
Signature Words
Design Playbook
Product-focused, Stock photography
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on React.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Orange Accent
Consistent use of orange (#fa965a) for buttons and accents.
Local Focus
Emphasis on serving the local community in V.M. (Vysoké Mýto).
Material Focus
Brand name directly references the materials sold: coal, sand, gravel.
Cartoon Miner
A cartoon miner character with a white beard, brown hat, red shirt, and overalls, holding a shovel.
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