Pivovar U Ječmínka
The InnocentServes local residents and tourists seeking traditional Czech cuisine and craft beer
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
The palette leans warm — inviting and energetic.
#2b2b2b
Text
#8f8f8f
Background
#656565
Background
#fdfdfd
Background
#b5b5b5
Background
#d8d8d8
Background
Typography
Logo Anatomy
Pivovar U Ječmínka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Design Playbook
Digital Footprint
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Market Presence
Nationwide presence, based in CZ.
CZ
national
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Bearded Man
A bearded man with a hat, often holding a wheat stalk or beer mug, serves as a recurring mascot.
Serif Font
The brand uses a serif font, often in a slightly stylized or vintage style, for its name and related text.
Vintage Illustration
The brand uses a vintage illustration style, often with detailed line work and a slightly aged or rustic feel.
Products & Business
Company Parties
Den (se) sládkem
Family Celebrations
Ječmenná desítka 10°
Online Food Ordering
Pivo v sudech KEG
Světlé 10°
Wedding Receptions
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