U Jeřába
The InnocentServes Families and couples seeking a relaxing vacation in a traditional setting.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
U Jeřába anchors on Orange (#ccb082) as their primary brand signal, paired with Orange (#c6beb2), and accented by Gray. The palette leans warm — inviting and energetic.
#ccb082
Primary
#c6beb2
Secondary
#fdfdfd
Background
#7b766f
Accent
#635959
Accent
#422b17
Accent
Typography
Headings set in PlayfairDisplay (a serif — evoking tradition, authority, and print heritage), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
U Jeřába uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
U Jeřába is authoritative and decisive, warm and approachable, simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Horní Věstonice, CZ.
CZ
Horní Věstonice, CZ
local
cs
U Jeřába is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by U Jeřába. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Czech countryside
Evokes a traditional rural setting.
Tan
Used in the header and for some text elements.
U Jeřába Logo Font
The logo uses a distinctive, slightly rounded sans-serif font with a unique character 'ř' that is specific to the brand.
Crane Silhouette
The logo features a silhouette of a crane, which is a recurring visual element associated with the brand name 'U Jeřába' (At the Crane's).
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