What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Jiří Mík - úklidy jimi anchors on Green (#80b617) as their primary brand signal, paired with Green (#51662b), and accented by Green. The palette leans cool — projecting trust and professionalism.
#80b617
Primary
#51662b
Secondary
#7b8a6c
Accent
#aec0ae
Accent
#fafbfc
Background
#242d0f
Background
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
Brand Character
Jiří Mík - úklidy jimi is warm and approachable, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
en
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Brand Codes
Jiří Mík
The brand name includes the founder's name.
Úklidy Jimi
Simple and direct naming convention.
Úklidy Jimi
The company name "Úklidy Jimi" is written in a distinctive, rounded, handwritten-style font.
Cleaning Icon
The logo features a simple, white line drawing of cleaning equipment (vacuum cleaner and bucket) inside a circle.
Nature Background
The website uses a nature scene (river in a jungle) as a background image.
Úklidy Jimi font
The handwritten-style font used for the "Úklidy Jimi" text is a distinctive visual element.
Cleaning Equipment Icon
The logo features a simple, white line drawing of cleaning equipment (vacuum cleaner and bucket) inside a circle.
Social Media Intelligence
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