Pivnice a restaurace U Kozáka
The InnocentServes Locals and tourists seeking traditional Czech cuisine and beer
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Pivnice a restaurace U Kozáka anchors on Yellow (#e9dfbc) as their primary brand signal, paired with Red (#573835), and accented by Blue. The palette leans warm — inviting and energetic.
#e9dfbc
Primary
#573835
Secondary
#0097f5
Accent
#b7a68a
Accent
#fdfeff
Background
#ac7558
Accent
Typography
Headings set in Abril FatFace (a display face — designed for headlines and visual impact), body in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Pivnice a restaurace U Kozáka uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Pivnice a restaurace U Kozáka is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on Webnode 2.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Gray
Used for the background and text, creating a rustic feel.
Abril FatFace
Used for headings, providing a bold and traditional feel.
Kozák
Referencing Czech and Moravian culture.
U Kozaka logo
The logo features a stylized fork, knife, and spoon crossed, followed by the text "U KOZAKA" in a unique, slightly quirky font.
U Kozaka font
The restaurant's name, 'U Kozaka', is written in a distinctive, slightly quirky font with elongated and stylized letterforms.
Cutlery icon
The logo features a stylized illustration of crossed cutlery (knife, fork, and spoon) with a rough, hand-drawn aesthetic.
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