What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
The palette leans warm — inviting and energetic.
#5c5c5c
Background
#e3e3e3
Background
#757575
Background
#979797
Background
#c6c6c6
Background
#fefefe
Background
Typography
Headings set in Previo-properties (a sans-serif — clean, modern, and optimized for digital), body in roboto (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Hotel U krále uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: traditional, classic, elegant.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Hotel U krále is warm and approachable, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
realistic, stock, travel
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Jičín, CZ, communicating in 3 languages.
CZ
Jičín, CZ
local
cs, en, de
Hotel U krále is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Hotel U krále. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Král (King)
Name implies royalty and tradition.
Roboto Slab
Used for headings, giving a classic and reliable feel.
Script Font
The hotel name is written in a distinctive, elegant red script font.
Shield with Crown
A red and gold shield with a crown on top and a stylized 'K' inside is used as a logo.
Social Media Intelligence
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