Wine & Café UMě

The Everyman

Food & Beverage·Restaurant·ume.cz

Serves Local residents and tourists seeking a relaxed wine and café experience

Amatic SCRelaxedFriendlyLocalWelcoming10/12 intel

What Drives Them

🏠

The Everyman

Relatable and down-to-earth. Connects through belonging.

CommunityQualityRelaxationTradition

Color Intelligence

Wine & Café UMě anchors on a vivid Purple (#7c09f7) as their primary brand signal, paired with Purple (#c89ef5), and accented by Purple. The palette leans cool — projecting trust and professionalism.

#7c09f7

Primary

#c89ef5

Secondary

#a254f1

Accent

#f7f0fd

Background

#862be9

Accent

#e7d5fa

Accent

cool palette(0w/6c)Purple

Typography

Headings set in Amatic SC (a display face — designed for headlines and visual impact), body in Inter (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.

Amatic SC— HeadingsDisplay

Inter— BodySans Serif

Roboto— secondary_headingSans Serif

arial— UISans Serif

var(--bs-font-sans-serif)— navigationSans Serif

var(--bs-body-font-family)— captionSans Serif

Logo Anatomy

Wine & Café UMě uses a combination mark — pairing symbol with wordmark for versatility.

Type

Combination Mark

Contains

Icon + Text

Brand Character

Wine & Café UMě is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.

Enthusiasm

80%

Warmth

75%

Confidence

70%

Humor

50%

Formality

40%

Voice Person

third

Reading Level

middle_school

CTA Style

playful

Signature Words

WineCaféUMě

Design Playbook

Photography

Natural, Candid

Lighting

Natural

Color Treatment

Full Color

Icons

Line

Navigation

Dropdown

Call to Action

Rounded

Spacing

Comfortable

Hero Approach

image

Digital Footprint

Built on WordPress, active on 3 social platforms.

Websitehttps://ume.cz

Built withWordPress

Social

facebookinstagramyoutube

Market Presence

Local market, headquartered in Prague, CZ.

Origin

Headquarters

Prague, CZ

Market Scope

local

Languages

Wine & Café UMě is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Wine & Café UMě. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary Raster

Primary Logo

Combination Mark

IconText

Brand Codes

7C09F7

Signature ColorSupporting

Vibrant purple used for primary elements, creating a modern and playful atmosphere.

Consistency85%

WebsiteSocial

ActiveOccasional

Amatic SC

Typography CodeSupporting

Used for headings, adding a handwritten and casual touch.

Consistency70%

WebsiteSocial

ActiveOccasional

Wine & Café UMě

Naming ConventionSupporting

Name combines the two main offerings of the business.

Consistency100%

WebsiteSocial

ActiveOccasional

Rounded Square with Braces

Signature ShapeSupporting

A rounded square with curly braces on the sides, forming a frame around the letter 'B'.

Consistency90%

Website

ActiveOccasional

Social Media Intelligence

Facebook

Instagram

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