Umělecká kovárna Dudek
The InnocentServes Homeowners, businesses, and institutions seeking custom metalwork
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Umělecká kovárna Dudek anchors on a vivid Blue (#01498b) as their primary brand signal, paired with Green (#71be1e), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#01498b
Primary
#71be1e
Secondary
#000000
Background
#2a2b2d
Text
#bbbbbb
Accent
#636464
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Umělecká kovárna Dudek uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Umělecká kovárna Dudek is authoritative and decisive, technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Product photography, Outdoor shots
Natural
Full color
Traditional
Rounded
Moderate
Digital Footprint
Built on WordPress.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Steel Blue
Used in the logo and website headers, representing the blacksmithing craft.
Detailed Product Shots
Close-up photos of the forged metalwork.
Stylized sparks
Three stylized illustrations of sparks or fire are used as a recurring motif.
Distressed sans-serif
The logo uses a bold, sans-serif typeface with a distressed or textured appearance.
Stylized Leaf Sprays
The website uses a recurring motif of stylized leaf sprays, rendered in a simple, almost calligraphic style, as a decorative element.
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