UmělýStromeček.cz
The Innocent“Umělé vánoční stromky - UmělýStromeček.cz”
Serves Families and individuals seeking convenient and long-lasting Christmas decorations.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
UmělýStromeček.cz anchors on Red (#a62b2b) as their primary brand signal, paired with Red (#8d0101), and accented by Red. The palette leans warm — inviting and energetic.
#a62b2b
Primary
#333333
Text
#8d0101
Secondary
#000000
Background
#c83737
Accent
#617959
Accent
Typography
Headings set in Lora (a serif — evoking tradition, authority, and print heritage), body in Lato (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
UmělýStromeček.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
UmělýStromeček.cz is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
third
middle_school
urgent
Signature Words
Design Playbook
Product-focused, Lifestyle
Studio
Natural
Flat
Dropdown
Rounded
Balanced
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
UmělýStromeček.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by UmělýStromeček.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Festive Packaging
Images of decorated Christmas trees suggest festive packaging.
Doprava zdarma!
Repeatedly used to attract customers.
Christmas Red
Dominant color used in banners and accents.
Stylized Christmas Tree
A stylized Christmas tree shape, used in the logo and as a recurring visual element.
UmelýStromeček.cz font
The specific font used for the UmelýStromeček.cz name in the logo and website.
Handmade badge
The illustration style of the 'VYROBENO RUČNĚ' (handmade) badge.
Social Media Intelligence
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