Unie malých a středních podniků ČR
The EverymanServes Small and medium-sized enterprises (SMEs)
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Unie malých a středních podniků ČR anchors on a muted Blue (#dfe4ec) as their primary brand signal, paired with Red (#a6181b), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#dfe4ec
Primary
#a6181b
Secondary
#80a2c5
Accent
#de716b
Accent
#034493
Accent
#b0bbce
Accent
Typography
Headings set in Astra (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Unie malých a středních podniků ČR uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, professional, geometric.
Combination Mark
rectangle
Icon + Text
5/10
Brand Character
Unie malých a středních podniků ČR is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
business, professional
natural
full_color
flat
horizontal
rounded
moderate
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Unie malých a středních podniků ČR is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Unie malých a středních podniků ČR. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Union Blue
Used for accents and links, specifically #0e4f9a.
Montserrat
Used for headings, creating a modern and bold feel.
SME UNION ČR
The brand is known by its acronym.
Social Media Intelligence
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