UNIVERSUM s.r.o.
The Ruler“univerzální lepidla”
Serves Industrial and commercial users of adhesives
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
UNIVERSUM s.r.o. anchors on a vivid Blue (#005189) as their primary brand signal, paired with Blue (#8693af), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#005189
Primary
#8693af
Secondary
#c7cdd6
Accent
#fdfdfe
Background
#e5e7ee
Background
#b3bbc8
Accent
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
UNIVERSUM s.r.o. uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
UNIVERSUM s.r.o. is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on e-shop.
Market Presence
Nationwide presence, headquartered in Brno, CZ.
CZ
Brno, CZ
national
cs
UNIVERSUM s.r.o. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by UNIVERSUM s.r.o.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Universum Blue
Used for headings and accents, creating a professional look.
Open Sans
Used for body text, providing a readable and straightforward appearance.
Product Names
Product names are descriptive and technical.
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