What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Up-down.cz/eshop anchors on Orange (#5f442f) as their primary brand signal, paired with Yellow (#e6c932), and accented by Orange. The palette leans warm — inviting and energetic.
#5f442f
Primary
#e6c932
Secondary
#776558
Accent
#df692c
Accent
#cdcdcd
Background
#9b9997
Background
Typography
Logo Anatomy
Up-down.cz/eshop uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Up-down.cz/eshop is authoritative and decisive, simply spoken and accessible.
third
high_school
direct
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
Up-down.cz/eshop is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Up-down.cz/eshop. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Cartoonish logo
The logo features a cartoonish style with a person climbing up and down a mountain, suggesting outdoor activities.
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