Upgates
The Creator“Upgates - originální internetový obchod během chvilky”
Serves Small to medium-sized businesses
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Upgates anchors on Purple (#7154bc) as their primary brand signal, paired with Orange (#ff8600), and accented by Red. The palette leans warm — inviting and energetic.
#7154bc
Primary
#ff8600
Secondary
#40302b
Accent
#251910
Accent
#797776
Background
#f8f7f7
Background
Typography
Headings set in CircularXXWeb-Bold (a sans-serif — clean, modern, and optimized for digital), body in CircularXXWeb-Book (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Upgates uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Upgates is authoritative and decisive, energetic and passionate.
first_plural
high_school
playful
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ, communicating in 3 languages.
CZ
national
cs, en, sk
Upgates is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Upgates. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
Purple
Dominant purple color used in logo and website design.
CircularXXWeb
Modern and rounded font used for headings and body text.
Lifestyle imagery
Use of lifestyle imagery featuring people in real-life settings, often smiling and engaging with the product or service.
Cartoon Octopus
A cartoon octopus with glasses is used as an illustration.
Social Media Intelligence
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