U Plavců
The InnocentWhat Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#dadada
Accent
#b3b3b3
Accent
#060606
Text
#4c4c4c
Text
#fefefe
Background
#858585
Accent
Typography
Headings set in Cooper Hewitt (a sans-serif — clean, modern, and optimized for digital), body in TablePress (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
U Plavců uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
U Plavců is warm and approachable, energetic and passionate, simply spoken and accessible.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Prague, CZ, communicating in 2 languages.
CZ
Prague, CZ
local
cs, en
U Plavců is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by U Plavců. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Gray
Used for the background and text elements.
Cooper Hewitt
Used for headings, providing a modern and readable feel.
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
