ÚPMD
The Ruler“Ústav pro péči o matku a dítě”
Serves Expectant mothers and families
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
ÚPMD anchors on Blue (#395da3) as their primary brand signal, paired with Orange (#c2b7af), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#395da3
Primary
#c2b7af
Secondary
#958076
Accent
#1a96cf
Accent
#444d4d
Text
#42b3e5
Accent
Typography
Headings set in Open Sans (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
ÚPMD is formal and professional, authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
Medical, People, Lifestyle
natural
full_color
flat
horizontal
rounded
moderate
image_carousel
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
ÚPMD is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ÚPMD. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
ÚPMD
Uses the acronym ÚPMD as the primary brand identifier.
Rounded rectangle buttons
The website uses rounded rectangle buttons for navigation and calls to action.
Social Media Intelligence
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