Upraženo.cz
The Innocent“Výběrová, čerstvě pražená káva z celého světa.”
Serves Coffee enthusiasts seeking high-quality, freshly roasted beans.
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Upraženo.cz anchors on Orange (#734725) as their primary brand signal, paired with Orange (#e7ae50), and accented by Orange. The palette leans warm — inviting and energetic.
#ffffff
Background
#734725
Primary
#e7ae50
Secondary
#9e6d35
Accent
#c38d42
Accent
#80827d
Background
Typography
Headings set in Glegoo (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Upraženo.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Upraženo.cz is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
middle_school
soft
Signature Words
Design Playbook
Product-focused, Lifestyle
natural
full_color
flat
top
rounded
comfortable
image
Digital Footprint
Built on React, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
en
Upraženo.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Upraženo.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoBrand Codes
4c2716
Dark brown color used for the logo and throughout the website.
Glegoo
Used for headings, giving a warm and inviting feel.
Výběrová, čerstvě pražená káva
Highlights the quality and freshness of the coffee.
Coffee bean landscape
The packaging features a landscape illustration at the bottom, composed of coffee beans, plants, and a stylized hill.
White stand-up pouch
The coffee is packaged in a white stand-up pouch with a minimalist design.
UPRAŽENO font
The brand name 'UPRAŽENO' is displayed in a specific, slightly rounded sans-serif font.
Social Media Intelligence
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![0,75 [Sedmička] logo](/assets/075-cz/logo/512.png){kind=logo}
